Mallika Jain sets her eye at the London Luxe!

“Everything around you changes with the time” and this stands very true in the context of fashion trends. As fashion travels from one subculture to another, the evolution of Indian fashion beginning from traditional Indian wear to getting influenced by western styles can now be easily witnessed. Looking closer at this transformation, the late 1960s had a laid back version of Indian wear with light makeup and simple outfits. The first shift in fashion trends could easily be spotted in 1970-80s, where Bollywood increased its fashion quotient – what we still identify as the retro vibe. Experiments with different looks of sarees and different kinds of hairdo could be easily witnessed during this time.

The 1980s was the time when western wears came into main frame fashion industry in India and prints in western wears were applauded immensely. In 1990’s, it was followed with knotted tops and shirts, crop tops and trendy outfits. Shimmery pearl jewelry with matte foundation topped trend charts during this period. And then in the 2000s, Indian wardrobes were completely taken over by denim and modernized dresses. This was the time when the classy & versatile western took over the traditional Indian fashion and infact, you could very well see improvisations coming into lehengas and sarees too.

This change can be well attributed to the massive overhaul in media & communication. With globalization, the shift in fashion trends and acceptance towards western wears could be easily observed. As a matter of fact, with increasing global outreach, the exchange of trends was not only witnessed in India but other countries too. And what is more striking is the increasing curiosity of Asian couture in London and other parts of UK. In recent times, there has been an increasing demand for Asian fashion in London. In this age of social networking, trends are very easy to exchange. It’s a fact that exchange of fashion is becoming more and more accepting and one such shift can be witnessed at London Luxe- the next fashion exhibition of Fashion Capsule.

About Fashion Capsule

Fashion Capsule is a fashion and lifestyle shopping extravaganza organized every year in Delhi by Ms. Mallika Jain. Each exhibition offers a kaleidoscopic variety of fashion offerings by both the new and established brands. From couture to prêt, ethnic to western wear, beauty, and skin care, to jewelry, bags, and footwear, as a shopper, you get a chance to lay your hands on the variety of options to choose from. With its first exhibition being held in October 2013, the Fashion Capsule has been able to organize half a dozen of successful exhibitions, some of which are Grandé 2015, Fashion Capsule – Fleur de Spring, Fashion Capsule-#DilliStyle2015, and Fashion Capsule #BeautifulYou, Fashion Capsule #Desidiva2016, Fashion Capsule #Dillistyle2016. It has been associated with the luxury car brands such as Audi R8 and Porsche and renowned designers such as MandiraWirk, Chhaya Mehrotra, Nikhita Tondon and others, in the past.

Mallika Jain

Fashion Capsule
Outfit Credits: Brand Sum Sum by Suman Bajaj Sarees

Mallika Jain truly believes in the words of Henry David Thoreau – “Go confidently in the direction of your dreams.  Live the life you have imagined.” A diploma holder in Fashion Retail Management from NIFT and in Merchandising, she comes from a family of successful business entrepreneurs. Mallika started her professional journey by managing the ladies division of Jainsons Tycoon, which is a leading garments store in New Delhi.

She strongly believes that women empowerment is the ability of women to exercise full control over their actions. She also went on to organise women-wear exhibitions in Embassies and five-star hotels in the city. She took up the position of Boutique Director at Jot Impex Private Limited, which represents international luxury brand Harry Winston at DLF Emporio, New Delhi.

Fashion Capsule

Confident with the success in New Delhi, Mallika plans to take her brand to other cities soon and has currently set her eyes on the London Luxe to be held on May 19th – 20th 2017 at Grosvenor House, London. Keep watching this space for more details on the event!

Sanchali Sen


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